The NHS recommends that mums exclusively breastfeed for around the first six months of their baby's life.
But those that struggle - or choose not to breastfeed - can feel judged or guilty about it.
We invited five mums with a range of experiences to tell us how they found their own way to feed their babies...
Check out the video on BBC News here.
Ethical & Organic
We use only GOTS Certified Organic and responsibly sourced cotton in the manufacture of Bshirt products. This means that there is no use of harmful chemicals, pesticides and dyes. Choosing to buy organic clothing is good for you, your baby and the environment. You can read about our Ethical Fashion Principles here.